How to Grow Your Customer Base


If you are a small business, and you are having a hard time getting more customers, do not fret. It is totally normal. You are not alone. It is, in fact, a very common challenge for new businesses. All businesses are always looking for ways to expand their customer base so they can sell more. It is important to grow it because having a robust customer base is more dependable when it comes to sales than trying to acquire sales from first time or new customers. Question remains, “how do you get more customers?” Here at CEO SUITE, our global perspective, with our Premium Business Centres in 9 countries, enables us to realize what usually works for many companies. Here are a few tips that any business owner can use regardless of their company size, or budget:

1. Proposition an irresistible offer.

There are many ways to create an irresistible offer. One way is to give free trial of your services for a duration you think is fit for your timeline, and budget too. Another way is to provide many freebies inclusions on the package you are selling; you can also provide return/refund policies. Investing more on your current customers is the way to go. It costs less to generate sales from existing customers than to create new customers. If the case is opposite, then you should come up with an offers that’s irresistible to your potential customers. If you’re confident about the quality of your product or service, you can feel confident knowing that many of these potential customers will convert into actual customers. That pretty much sums up the whole idea for you.

2. Get closer to your clients.

Forming partnerships even beyond business with other related business owners is one of the best ways to grow your customer base. Proximity also plays a great role here, the closer you can get to your customers, the easier and more convenient it is to get to know them better as a company, a business, a client and as a friend. In this way, you will learn how you can help them better and meet their needs and expectations. This is also one way to know how you can improve and develop your products or services more.

3. Provide newsletters.

A newsletter may just be a very small thing, but newsletters are like your informants to clients. You can provide them for free. Through newsletters, you are letting both your current customers and potential customers that you are willing to provide them free and relevant information about your business, your products and/or services.

4. Take advantage of social media and online promotions.

Social media have now also evolved into something greater. You can consider them as an excellent tool to get insights of your audience, and an excellent hand to reach out to new and potential customers. What’s good about this is, you can promote everyday for free or without cost as long as you allot enough time to take care of it. It is also a good way to interact with your audience in real time without having to ask them to visit your official website since a big percentage of population today stays the whole day lurking on their social media accounts.

5. Think BIG!

Many small businesses find it intimidating to make contact or work with big companies. If you are always asking if you can do it despite having such a small company, the answer is simply, YES! We now live in a world where businesses have started thinking differently. Gone are the days when big corporations think suspiciously of small-scale businesses to be their providers. Now, big companies have started recognizing and considering small companies because they usually offer value at much lower costs.

Dec 23, 2016

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