| Her
key to success may lie in her enormous courage
to reach out far and wide, peppered with
great determination to overcome distance,
culture and language barriers. Her achievements
today include a CEO SUITE, home-grown, but
with international clients in cosmopolitan
cities of Kuala Lumpur, Singapore and Shanghai.
If anyone is blessed enough
to be born with good business instincts,
and creative entrepreneurial talents, Mee
Kim is one in such a category. Popularly
known amongst her peers to have most scraps
converted into opportunities, Mee Kim is
a legend who can "sell almost anything".
And it does not thus surprise
us that many of her clients, mainly top
international players would entrust her
with their business logistics, just as one
would call S.O.S. in times of emergencies.
Mee Kim is the lady to call in times of
business emergencies!
One may think this is by far
an exaggeration … until we came to meet
up with this lady who had a story covered
by Far Eastern Economic Review last October,
and with Freeport McMoran (a copper &
gold mining behemoth from the U.S.) as a
witness to her name.
The memory was a bomb near
the Australian Embassy on September 09,
2004. Mee Kim and her team were quickly
set to a challenge as windows shattered,
and offices became instant rubbles, with
calls from Freeport, and 3 other less fortunate
companies whose office space were affected.
It was anything but a request.
The order was relocation (of their entire
offices), and settling in, by "the
next working day".
Overnight, CEO SUITE scrambled
to transform all its available spaces into
offices (to be complete with all supporting
work facilities such as phone lines and
internet access) for these affected companies.
"They moved in, the next day",
declared Mee Kim, as if she would not have
it any other way.
Today Mee Kim is the founder
and President of her own brand CEO SUITE,
a destination she arrived at only after
7 long years with an Australian company
(in the same line of instant-office business).
Jakarta was chosen as her first center location
because in her view, this capital city has
its advantages in terms of costs, and business
opportunities.
The economy however turned
sour (Jakarta being one of the worst hit
by the Asian monetary crisis in 1997) upon
the launch of her first center at the Jakarta
Stock Exchange building, but for this Korean,
a problem is solved by facing up to it,
and not by running away.
And from scratch, she built
her business all over as many foreign companies
had to shut down their operations, creating
a big vacancy in her business center. But
for her, weakness in the market signifies
low competition. "Everyone thought
I was crazy," says Mee Kim.
To keep her head above the
water, she had to negotiate for lower rental
rates, and tie up with various partners
to survive the difficult patch. Today, Mee
Kim serves as a landlord to over 250 clients
in Jakarta alone. From secretarial services
to full-fledged offices, the rates range
from US$60 per month to a few thousand dollars
for office rental services.
CEO SUITE has since expanded
its business to reach Singapore, Kuala Lumpur
and Shanghai, with each center located in
the city's most central business district.
In Singapore, CEO SUITE can be found in
Raffles Place, and in Kuala Lumpur, the
KLCC vicinity.
Shanghai has since been added
to the Group last November. In a booming
city such as Shanghai, her center filled
up all its office space within months! But
the downside remains its high rental &
operational costs in comparison with Jakarta
and Kuala Lumpur. "Rental for as small
a space as 1 square meter may cost a hefty
US$1 per day", Mee Kim exclaims!
All in all, the key to Mee
Kim's success boils down to her philosophy
in business. It is as if she has an intimate
understanding of the different tastes and
requirements of top business executives
across many cultures.
In Jakarta, she is able to
reach out to a niche market wanting assurance
of security and business opportunities,
in Shanghai, a group of new start-ups needing
small office space as initial testing ground.
In Singapore, she targets a cost-conscious
population of businessmen, and in Kuala
Lumpur, another group with fairly limited
amount of initial capital.
The services offered and the
décor of each of the centers may differ
slightly from center to center (albeit only
slightly) … yet, each center exudes a comfortable
feeling in its own way. But more than this
physical appeal, we have a feeling it is
something else that sells … Mee Kim, and
the intrinsic value of her sound management?
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