Having an office in the heart of the business center in Jakarta such as Golden Triangle (Gatot Subroto, Sudirman, Thamrin and Kuningan) would increase the company’s prestige, image and business opportunities. But the depreciation of Rupiah value has forced many companies to move their operation to suburban area like south Jakarta. Nowadays there is a tendency for dotcom company to rent a small office space in a serviced office which is different from conventional office. Serviced offices offer not only space but also facilities like furniture, internet, receptionist or secretaries and even meeting room.
Image and Facilities
The reason for Catcha.com to choose serviced office was because, “The company is still adapting to the situation of Indonesia,” said Arif Hasan, Senior Technical Officer. “The head office in Singapore thought that this serviced office was suitable for Catcha. Another reason was technical, such as Internet line facilities with broad bandwidth, fiber optic, not to mention psychological factor such as creating an impressive and credible image”. E-Samsung considers that strategic location, prestigious place and complete facilities are the reason they choose serviced office, while Anto Ritonga Chief Accounting of Arus Nawala admitted that other than location, facilities play important role in competition.
Instant Office and Virtual Office
Since the concept of small-integrated office was found in Europe and U.S. business can be done from only one small room for one person. The concept was brought to Indonesia in 1998 and instant office grew along Gatot Subroto, Sudirman, Thamrin and Kuningan. The largest operator is PT. CEO SUITE, founded by Mee Kim. “With complete facilities, administrative assistants and office equipment, “The tenant can just come and work,” said Jenny Tjendana, Director of Sales & Marketing of CEO SUITE . In CEO, SUITE there are many dotcom companies like Catcha, e-Samsung, Boleh net, Skybiz, Lycos Asia and MCI worldcom. Founding and running an instant office during the unstable economic situation at that time took an extraordinary courage but Mee Kim was optimistic. She has a simple philosophy, where there is a danger, there is an opportunity. Now both centers of CEO SUITE enjoy high occupancy rate : on the 39th floor of the prestigious building of GKBI and on the 17th floor of the prominent building of Jakarta Stock. CEO SUITE is undoubtedly the market leader in this instant business office.