CEO News

At Your Service

For Joseph Siswanto, Managing Director of CEO SUITE, location is everything

What does CEO SUITE do?
Our company provides serviced offices for clients who need a workspace in China but would like to avoid the hassles that set-up often entails. We offer short or long term options. If you need an office for as little as a day, we can provide you with a telecommunications suite, furniture, and experienced staff. Or, if your company needs help with business registration or wants to hire accountants or IT staff, we can give you what you want.

What makes CEO SUITE different from the competition?
We want to be known as the go-to company in this industry. We work to satisfy every client requirement. We often have repeat customers and, because we provide excellent service, clients are happy to refer others to us. In addition, we offer rates competitive with the rest of the industry. Maybe most important is our emphasis on excellent locations. In Shanghai we have offices in the Hong Kong New World Tower on Huaihai Zhong Lu as well as in the Bank of Shanghai building in Pudong.

How has the market changed in your seven years here?
The most obvious change is the saturation. Meanwhile, many of the large multinationals have now firmly established their own independent offices in China. However, there is a growing demand from mid-size companies that are just turning to China in their efforts to expand. My company believes that the best way to navigate these changes is to stick to our core purpose and pay attention to our clients’ wants. If they are happy with us, the rest takes care of itself.

How did the recession change your strategy?
We actually haven’t altered much. Our occupancy rate hasn’t dipped below 85 percent. As long as we keep clients happy, our retention rate will be high. As far as generating new business, we rely heavily on word of mouth. We also maintain good relationships with real estate agencies who provide us with clients whose needs go further than an empty room.

What’s the secret to your success?
Staff. We work to hire highly educated employees who will be able to ease our clients’ transition into China. At the same time, our managers pay attention to the happiness of employees, because they are the most important part of our service. We try to meet their needs, and it pays off because they leave our clients happy with the efficiency and quality of their work.